Christmas Already?

Well not quite, but it’s hurtling towards us fast.

TrilogyFront200Getting into the spirit, I’ve set up a discount weekend over Black Friday and Cyber Monday! The Goblin Trilogy will be 1.99 from 25 November to 28 November.

So, if you haven’t tried it yet, now is a good time! Or if you have a Fantasy reading friend or relative, why not gift them a copy?

What could be more fun than a journey into a land of magic and mystical creatures where ecstasy is found in the transcendent power of The Dance!

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Virtual FantasyCon 2016!

Sunday, October 9th begins Virtual FantasyCon 2016 with Epic Fantasy, and I will be there with a booth and my goblins!


It’s happening on Facebook, HERE!

There are competitions, prizes and FREE BOOKS! Come meet the authors and join the Blog Hop Hunt or any of the other activities offered for fun and excitement at the second annual Virtual FantasyCon!

More sub-genres of Speculative Fiction are happening as the week goes on;

Sunday, 9 October – Epic Fantasy

Monday, 10 October – SciFi/Time Travel

Tuesday, 11 October – Fairytale/Punk Day

Wednesday, 12 October – Paranormal/Urban

Thursday, 13 October – Series/Short Story Day

Friday, 14 October – Dystopian/Apocalyptic Day

Saturday, 15 October – Dark Fantasy/Horror Day

Sunday, 16 October – YA/Children’s Fantasy

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Smashwords July Sale!

A bit of summer madness! I’ve put all my books at 75% off on Smashwords for the month of July. $1 each or equivalent in other currency. Come have a look.


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FantasyCon 1-8 November!

I’m participating in FantasyCon, the first fully virtual Convention/Conference on Facebook.


Today is Dark Tuesday and I have a booth, though the pages for the past two days are still active. Here are the links:

Main Event Page

Sci-Fi Sunday

Paranormal Monday

Dark Tuesday

Epic Wednesday

Fairytale Thursday

Urban Friday

Steampunk Saturday

YA Fantasy Sunday

I will also have booths on Urban Friday and Steampunk Saturday. Come and have a look around! There are contests, prizes and special offers. I’ve just made the first book of The Goblin Trilogy, Dance of the Goblins, free on Smashwords for the day!

It should be fun, and will be the most time I’ve spent on Facebook for a very long time. I’m putting down tools on all my projects for the days I have a booth and will be posting loads of samples and offers. Other good authors and talented artists are doing interesting things as well so it will be similar to a live Con, but online so anyone can attend. There’s even a Cosplay contest daily!

Come have a look.

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Finding Your Target Audience

Recently I went to see how many reviews my combined Goblin Trilogy has on, because I have a Countdown promotion coming up October 25-31 and some advertising outlets will only accept submissions if the book has a certain number of reviews on the U.S. Amazon. To my surprise, I found two new reviews I hadn’t seen before, and they sparkled!

Any author who says they don’t read their reviews is either lying or fooling themselves. Normal human curiosity will drive us to have a peek sooner or later, just to see the objective opinions of readers, though the wise author will not respond to them, even the good ones. The ‘agenda’ reviews from people using the review space to wage their personal wars are irrelevant and easily dismissed, but the genuine reviews from people who have actually read the book can tell an author if they are reaching their target audience.

For The Goblin Trilogy, the target audience is a certain kind of Fantasy fan. The sort who enjoys substantial world building, probably dresses up as strange creatures for conventions and enjoys series like The Lord of the Rings, The Songs of Ice and Fire and The Dragonriders of Pern. I’ve said before that it was never meant for the mainstream and isn’t likely to appeal to those who think the Fantasy genre is for pre-adolescent girl Romance, fantasy elements or not. It’s a very different demographic audience.

So, how does one go about reaching a specific target audience? For Fantasy writers of the traditional kind, it has become a challenge with the Romance genre horning in on our genre and spreading everything from schoolgirl crushes to outright smut all over where my dragons want to lay their eggs. Goblins don’t do relationships in the ways of human expectation and are far easier to understand if the reader has travelled with Orcs and assimilated various alternative creatures with varying habits into their world view.

The goal for ay writer is to find out where readers of their genre are looking for books. What key words do they use on Amazon to try to find the stories they want to read? Do they have genre specific forums or groups on book sites where people with similar interests share recommendations?

Anyone who studies the marketing of digital books will have come up against these questions. New authors in particular will have come up against the difficulty of the public slush pile. Several studies have shown that word of mouth is the best advertising, but how does one get people talking about your book?

Obviously the first step is to write a book that people would want to talk about. The story has to appeal to at least a segment of the reading population in a way that is above and beyond the other hundreds of at least decent quality stories that will certainly be available in the same genre. For a genre like Fantasy, this could take patience and a lot of sifting through review sites that target readers of Romantic fantasy, which is undeniably popular with a wide demographic, but generally not the same demographic as Traditional Fantasy readers.

If a writer wants to make money in today’s publishing market, the popular genres are Romance and Mystery/Thrillers, both of which I neither read in any great quantity or write. My future projects are Fantasy, Steampunk or Mind, Body, Spirit. Like most writers, I write what I like to read. Ten years after Dance of the Goblins was first published, it is only just finding its target audience. Traditional Fantasy readers are beginning to discover it and to write reviews. Years of having a small, underground following have been eclipsed by simply designing a bookcover that would draw the eye of the target audience and making the books available through popular sales channels, plus learning the most effective keywords.

The Goblin Trilogy had a surprising surge in UK sales last time it went on sale. It will be interesting to see what happens this time. During my birthday week, 25-31 October, the combined trilogy will be on sale on Kindle for $1.99 and equivalent in other countries on Amazon. Tell your Traditional Fantasy reading friends. It’s time word got around.

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Pen Names

Authors have used pen names for centuries and I make no secret of the fact that I use one. Reasons vary. There have been some authors in history who used pen names to protect themselves or their families from unpopular views or to mask their gender, a practice that is still fairly common as we all saw when JK Rowlings’ publisher ‘outed’ her alternate pen name in the Mystery genre. This is the most common reason for alternative pen names these days; for genre jumping.

My own reasons were a little different at first, but considerations of genre followed. I’ve had a varied life and have changed my real name several times, mostly just the surname, because of marriages, divorces, distancing myself from paternal association and choosing to revert to my mother’s maiden name instead, etc. My last change was done through a lawyer, to a name of my choosing because I wanted to lose and ex-husband’s name but didn’t want to revert to anything I had used before.

Through many of these changes, my pen name has remained stable so my readers do not have to try to keep up. This isn’t the reason I chose to use a pen name in the beginning, but it has proven a practical course for me. My current partner brings up marriage periodically, so the legal name could easily change again.

The original reason had more to do with separating my writer persona from my day to day self. This is something that many writers do, but because I’m a Scorpio I simply enjoyed the idea of being able to discuss my books with people without them knowing I was the author so they would speak freely and give their real opinions. I ‘outed’ myself when I went on television in relation to my filmmaking so its all publicly known now, but only a close circle of friends knew for some time and I enjoyed having that level of privacy.

When I was about to release my first fiction novel, I put a lot of thought into whether I should choose a different pen name. JDH had established a place in the occult field with several books on the subject and had actually become fairly well known among people who have interest in that area. My first book on chaos magic had even been described as ‘definitive’, which considering that it was written for the purpose of explaining it when all literature on the subject at the time was couched in obscure, inside terms and references, isn’t all that surprising.

The question was, would it be more beneficial to connect my established readership with a new direction, or to separate it? A lot of readers of occult literature also enjoy Fantasy fiction, but a lot of other Fantasy readers may have religious affiliations that would object to an occult writer. In the end, I decided to go with the same name so that I could connect the two with my readers and never feel like I was hiding anything that someone might object to.

Later on I did develop a second pen name for another genre, one that would not be likely to be associated with me. The books are traditionally published and thriving, but I intend to maintain the separation because it’s not even a genre in which I read. That makes it hack writing, though until recently, more profitable than my chosen genres.

I’ve flirted with the idea of a variation for the science fiction stuff I have in progress. Just using my initials, to create the gender ambiguity that is useful for generally perceived male targeted subject matter, though there are plenty of female scifi fans. A quick Google showed me that there are already not one but two writers using the name J.D. Hawkins. One writes Mysteries and the other writes porn. So, back to the drawing board on that one. I imagine there is already confusion on book sites over that one.

I frequently see advice on the indie writer’s sites that say, “You need to establish an audience, i.e. your reader base, way before you release the book.”

I don’t necessarily agree with this. So far, what I’ve seen is a lot of people ‘establishing their base’ on sites like Wattpad, but very few of them going very far. You hear about the occasional writer who gets picked up by an agent from their writings on these sites, but they are few and far between. Meanwhile, one of the authors I know who make a good living from writing openly admits to having ten pen names. Ten! Can you imagine trying to develop followings for so many?

Instead, this writer has spent her time writing stuff and releasing it, using marketing methods that she now teaches. These basically come down to good cover design, well thought out titles, carefully written blurbs and the proper use of keywords to make the books visible. ‘New’ authors seem to sell fairly well, though not in the league of the big names.

For the moment, my scifi is destined to be released under my usual pen name. I don’t want to go looking for a totally new one for a genre that is close enough to my Fantasy writing to carry over some readership. Hopefully I’ll have a new book to release before long. The filmmaking is still requiring much of my time, but I’m making slow progress and the scifi has taken on some importance in relation to immortalising a significant friend who died. Those who knew him will recognise him in the pub between the worlds.

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Audiobook release!

I’m overdue for a blog post… again. The audiobook of The Wake of the Dragon was released on schedule at the end of March!

I’m very pleased with the final product. The narrator, Kevin Marchant, has the perfect voice for a Victorian setting and did a brilliant job of using different accents for different characters. He’s an actor, which is a great advantage for a narrator.

I’m hoping he’ll be up for the book in progress that continues the story of Mister Bale. It’s in early stages as I’ve been working on other things, but this may be the inspiration I need to give it more priority.

Airship pirates are a fun subject. My task now is to learn how to go about publicising audiobooks! I’ve started contacting reviewers who specifically do audiobooks. I may make a new book trailer, using some of the narration that makes this one work so well.

In the meantime,if you do Twitter, you might come across Mister Bale sailing the skies of cyberland.

Listen to his adventures on Audible, The Wake of the Dragon!


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