An interesting post on how to make good use of blog space. I will be adding a page as time allows to link to my interviews and such that still live on the web. ~ Jaq ————————————————————————————– FREE continuing promotion right under your nose …

READERS will also find this interesting (and they can *see below how they may help), but … This post is mainly for all you angst-ridden authors out there who moan and groan about how little p…

Source: FREE continuing promotion right under your nose …

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A Steampunk Christmas?

Everyone loves a little Victoriana at Christmas, thanks to the imagery given to us by Charles Dickens, and in my perusals of popular items on Twitter, I’ve seen a steady increase of Steampunk themed Christmas Fairs.

Wakefront150This brings to mind my own Steampunk series, which currently has one book released and two more in planning. Juggling other projects and spending a lot of time getting my films finished and released has delayed completion of the other two books, but they have not been forgotten!

The Wake of the Dragon is an Adventure story about airship pirates who steal an already waylaid shipment of opium from a warehouse in Victorian London.

Spies, mechanoids and the East India Company all get in on the act as the pirates fall foul of a dodgy businessman and the unlikeliest of heroes, his mild mannered clerk. It is available in paperback, all e-book formats and audiobook! Expertly narrated by Kevin Marchant.

Have a listen on Amazon.

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Christmas Already?

Well not quite, but it’s hurtling towards us fast.

TrilogyFront200Getting into the spirit, I’ve set up a discount weekend over Black Friday and Cyber Monday! The Goblin Trilogy will be 1.99 from 25 November to 28 November.

So, if you haven’t tried it yet, now is a good time! Or if you have a Fantasy reading friend or relative, why not gift them a copy?

What could be more fun than a journey into a land of magic and mystical creatures where ecstasy is found in the transcendent power of The Dance!

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Virtual FantasyCon 2016!

Sunday, October 9th begins Virtual FantasyCon 2016 with Epic Fantasy, and I will be there with a booth and my goblins!

epic-fantasy

It’s happening on Facebook, HERE!

There are competitions, prizes and FREE BOOKS! Come meet the authors and join the Blog Hop Hunt or any of the other activities offered for fun and excitement at the second annual Virtual FantasyCon!

More sub-genres of Speculative Fiction are happening as the week goes on;

Sunday, 9 October – Epic Fantasy https://www.facebook.com/events/518395788285240/

Monday, 10 October – SciFi/Time Travel https://www.facebook.com/events/670735369748702/

Tuesday, 11 October – Fairytale/Punk Day https://www.facebook.com/events/1046069432177902/

Wednesday, 12 October – Paranormal/Urban https://www.facebook.com/events/179836215756673/

Thursday, 13 October – Series/Short Story Day https://www.facebook.com/events/334550126881544/

Friday, 14 October – Dystopian/Apocalyptic Day https://www.facebook.com/events/1797329573843473/

Saturday, 15 October – Dark Fantasy/Horror Day https://www.facebook.com/events/699136023567922/

Sunday, 16 October – YA/Children’s Fantasy https://www.facebook.com/events/1112524472168749/

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Smashwords July Sale!

A bit of summer madness! I’ve put all my books at 75% off on Smashwords for the month of July. $1 each or equivalent in other currency. Come have a look.

https://www.smashwords.com/profile/view/jaqdhawkins

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FantasyCon 1-8 November!

I’m participating in FantasyCon, the first fully virtual Convention/Conference on Facebook.

DarkTuesday

Today is Dark Tuesday and I have a booth, though the pages for the past two days are still active. Here are the links:

Main Event Page
https://www.facebook.com/events/1042477232432225/

Sci-Fi Sunday
https://www.facebook.com/events/1473590436304437/

Paranormal Monday
https://www.facebook.com/events/417991071728629/

Dark Tuesday
https://www.facebook.com/events/723453437799607/

Epic Wednesday
https://www.facebook.com/events/893446364072813/

Fairytale Thursday
https://www.facebook.com/events/1912656672292028/

Urban Friday
https://www.facebook.com/events/938111222893884/

Steampunk Saturday
https://www.facebook.com/events/171241949877947/

YA Fantasy Sunday
https://www.facebook.com/events/1109156279118158/

I will also have booths on Urban Friday and Steampunk Saturday. Come and have a look around! There are contests, prizes and special offers. I’ve just made the first book of The Goblin Trilogy, Dance of the Goblins, free on Smashwords for the day!

It should be fun, and will be the most time I’ve spent on Facebook for a very long time. I’m putting down tools on all my projects for the days I have a booth and will be posting loads of samples and offers. Other good authors and talented artists are doing interesting things as well so it will be similar to a live Con, but online so anyone can attend. There’s even a Cosplay contest daily!

Come have a look.

https://www.facebook.com/events/723453437799607/739627982848819/

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Finding Your Target Audience

Recently I went to see how many reviews my combined Goblin Trilogy has on TrilogyFront200Amazon.com, because I have a Countdown promotion coming up October 25-31 and some advertising outlets will only accept submissions if the book has a certain number of reviews on the U.S. Amazon. To my surprise, I found two new reviews I hadn’t seen before, and they sparkled!

Any author who says they don’t read their reviews is either lying or fooling themselves. Normal human curiosity will drive us to have a peek sooner or later, just to see the objective opinions of readers, though the wise author will not respond to them, even the good ones. The ‘agenda’ reviews from people using the review space to wage their personal wars are irrelevant and easily dismissed, but the genuine reviews from people who have actually read the book can tell an author if they are reaching their target audience.

For The Goblin Trilogy, the target audience is a certain kind of Fantasy fan. The sort who enjoys substantial world building, probably dresses up as strange creatures for conventions and enjoys series like The Lord of the Rings, The Songs of Ice and Fire and The Dragonriders of Pern. I’ve said before that it was never meant for the mainstream and isn’t likely to appeal to those who think the Fantasy genre is for pre-adolescent girl Romance, fantasy elements or not. It’s a very different demographic audience.

So, how does one go about reaching a specific target audience? For Fantasy writers of the traditional kind, it has become a challenge with the Romance genre horning in on our genre and spreading everything from schoolgirl crushes to outright smut all over where my dragons want to lay their eggs. Goblins don’t do relationships in the ways of human expectation and are far easier to understand if the reader has travelled with Orcs and assimilated various alternative creatures with varying habits into their world view.

The goal for ay writer is to find out where readers of their genre are looking for books. What key words do they use on Amazon to try to find the stories they want to read? Do they have genre specific forums or groups on book sites where people with similar interests share recommendations?

Anyone who studies the marketing of digital books will have come up against these questions. New authors in particular will have come up against the difficulty of the public slush pile. Several studies have shown that word of mouth is the best advertising, but how does one get people talking about your book?

Obviously the first step is to write a book that people would want to talk about. The story has to appeal to at least a segment of the reading population in a way that is above and beyond the other hundreds of at least decent quality stories that will certainly be available in the same genre. For a genre like Fantasy, this could take patience and a lot of sifting through review sites that target readers of Romantic fantasy, which is undeniably popular with a wide demographic, but generally not the same demographic as Traditional Fantasy readers.

If a writer wants to make money in today’s publishing market, the popular genres are Romance and Mystery/Thrillers, both of which I neither read in any great quantity or write. My future projects are Fantasy, Steampunk or Mind, Body, Spirit. Like most writers, I write what I like to read. Ten years after Dance of the Goblins was first published, it is only just finding its target audience. Traditional Fantasy readers are beginning to discover it and to write reviews. Years of having a small, underground following have been eclipsed by simply designing a bookcover that would draw the eye of the target audience and making the books available through popular sales channels, plus learning the most effective keywords.

The Goblin Trilogy had a surprising surge in UK sales last time it went on sale. It will be interesting to see what happens this time. During my birthday week, 25-31 October, the combined trilogy will be on sale on Kindle for $1.99 and equivalent in other countries on Amazon. Tell your Traditional Fantasy reading friends. It’s time word got around.

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